Hey there…

As a product designer my goal is to help solve business problems by designing engaging, intuitive and seamless experiences for users. In order to achieve this goal it is key to have a solid design process in place, underpinning my approach and providing me with the tools and methodologies needed to succeed.

I’m a strong advocate for, and recognise the power of quality user research. Understanding user behaviours, motivations, needs and expectations is paramount to the success of delivering an inspired user experience. Having such data drives design decisions and makes designing that much easier and way more satisfying.

With 14 years of experience I have trial and tested a range of methodologies and worked on streamlining my process with the aim to be as efficient as possible in delivering considered outcomes. I enjoy working with other designers to share knowledge and experiences in order to improve my craft and the craft of others.