BMJ Best Practice is a medical application aimed at providing doctors with clinical support during practice. We were approached in 2014 to redesign their existing app experience across Android and IOS, both of which were underperforming.

Project Summary

My role was to focus on the Product design and UI. I worked alongside a BMJ designer on the visual design to make sure that the re-branding of the application fit guidelines.

Through testing we identified multiple areas where the app was failing to perform. One of the key frustrations was that subscribed users were being forced to download the entire apps content which created huge performance issues. The subscription model was also confusing users. Not only was the interface confused from a messaging perspective it was also really hard to locate, hidden behind a small button on the top action bar.

As the majority of uses would have a specialised subject, the relating content was most important to users. This drove us to look into bundled content which could be downloaded independently meaning users would only see relevant content leading to better overall performance.

One of the other insights captured during testing was the importance of quick diagnosis. This meant with the mass of data the application consumed, we would need to dish up the relevant information as quickly as possible to the end user. It made most sense here to leverage a strong search capability allowing the user to quickly locate the information they needed.

On defining the design, myself and the visual designer moved on to work on finalising the UI design. The overall project spanned 10 weeks.